If you own a home, even if you’re not planning to sell right now, you need to hear this.

Because what’s happening in the real estate market right now could directly impact how your home gets seen… and how much it ultimately sells for.

If you’d rather watch or listen to the full breakdown, here’s the video:
https://www.youtube.com/watch?v=4b8lq0VFaFM 

Let me walk you through what’s changing, and why it matters.

This Is a Big Shift in How Homes Are Being Sold

Over the last couple of months, major real estate brokerages have started making exclusive agreements with specific home search platforms.  

That might not sound like a big deal…

But it is.

Because historically, when you listed your home:

• It went on the MLS
• It showed up everywhere
• Buyers could find it on any platform

That’s no longer guaranteed.

What These “Exclusive Deals” Actually Mean

Here’s what’s happening right now:

• Some brokerages are partnering with platforms like Redfin, Zillow, Homes.com, and Realtor.com
• They’re creating “coming soon” or “preview” listings
• These listings are NOT shown everywhere

Instead…

They are only shown on specific platforms tied to those agreements.  

What Is a “Coming Soon” Listing?

This is where it gets tricky.

A “coming soon” listing:

• Let's agents test pricing and demand
• Shows the home before it officially hits the market
• Does NOT start the “days on market” clock

And that last part matters.

Because when a home sits too long, buyers start asking:

• Is it overpriced?
• Is something wrong with it?

So on the surface, this strategy can actually help sellers.

But Here’s the Catch (And It’s a Big One)

If your home is listed as “coming soon” under one of these agreements…

It may only show up on ONE platform.

That means:

• A buyer searching on another site may never see your home
• Even agents may miss it depending on where they look

And that limits your exposure.

Why This Matters for Sellers

More visibility = more buyers
More buyers = more competition
More competition = better offers

So if your home is only being shown in a limited ecosystem…

You could be leaving money on the table.

That’s the part most sellers don’t realize.

This Is Already Happening (Real Example)

I tested this myself.

I went on different platforms in the same market…

And the listings were completely different.

Some homes appeared on one site—but not the other.

That means buyers are no longer seeing the full inventory.  

And Buyers Don’t Search Everywhere

Here’s the reality:

Most buyers have a “favorite” platform.

They:

• Use one app
• Stick to one site
• Don’t cross-check everything

So if your home isn’t on that platform…

You don’t exist to them.

What You NEED to Ask Your Agent

If you’re selling (or even thinking about it), ask this:

• Where will my home be shown?
• Will it be on ALL platforms?
• Is it being listed as “coming soon” or “preview”?
• What is the strategy behind that?

Because this is YOUR home.

And you should absolutely be part of the marketing decisions.

The Bottom Line

This new system isn’t necessarily bad…

But it changes the game.

And if you don’t understand how your home is being marketed:

• You may get fewer eyes on it
• Fewer offers
• And potentially a lower sale price

That’s a conversation you want to have upfront—not after 50 days with no offers.

Need Help Navigating This?

If you want a team that:

• Understands both sides (buyers + sellers)
• Sees what’s actually happening in the market
• Helps you make smart, strategic decisions

📞 Call or Text: (786) 933-2077
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